And I don't just mean that Valeant buys space on the PBN, I mean the PBN itself IS the advertisement.
You may have noticed that the Legal Disclaimer states that a company called Incendia Health Studios maintains the Parkinson's Blog Network "as a service to the internet community."
And if you went so far as to check out Incendia's website, you would have seen this description of the company on their homepage:
Incendia Health Studios is the first and only purpose-driven media company for chronic disease education. We leverage the latest technologies to develop and distribute health-related programming for the millions living with chronic illnesses, and those who care for them. Our purpose: to do good.
Well, I think that is just a teensy bit misleading, because if you look up the domain www.parkinsonsblognetwork.com (.com is usually a tip off for all sorts of interesting things), you find it is owned by a company called Ignite Health. The following is a quote from a February 2007 press release that is posted on their site:
Based in Irvine, Calif, Ignite Health specializes in medical advertising and interactive communications targeting patients, caregivers and healthcare professionals. One of the top 20 independent healthcare agencies, Ignite has won more than 100 industry awards since its founding in 2001. Key clients include Amylin Pharmaceuticals, Bausch & Lomb, Cephalon, Eli Lilly and Co., Genomic Health, Gilead Sciences, Merck Publishing, Novacea and Valeant Pharmaceuticals.
Note the use of the word "targeting" in the above quote - interesting that they don't use that word in the Legal Disclaimer - instead, they are providing a "service," and on Incendia's website, their purpose is to "do good."
Also note that Valeant is a client. You may also have noticed the Valeant product plastered all over the site.
Ignite Health formed Incendia in 2006 - again, from a press release on Ignite's site:
Irvine, California, Sept. 28, 2006 — Ignite Health, one of the country's top 20 independent healthcare advertising agencies, has formed Incendia Health Studios to develop and distribute unbranded disease-education programs targeting the millions of people who use the Internet and other digital technologies to seek and share information on chronic diseases. ..
Incendia Health Studios turns the traditional medical marketing and advertising model on its head," [Fabio] Gratton [president of Incendia] says. "By leveraging the power of new and emerging technology, Incendia will provide an unprecedented number of people with engaging health information tailored to their specific needs and interests. Our main objective is to serve patients and caregivers affected by chronic diseases — they, in essence, are our 'clients.' This makes Incendia Health Studios the first and only 'purpose-driven' media company in the field of chronic disease education.
Now, I am not saying that creating a Parkinson's blog network is, in and of itself, a bad thing. I just think people should know what the true goals and priorities of the entity creating it are. So, now you know.
Just for the record, I don't know who registered me there - just know it wasn't me.